PROJECT: STUDENT PERSONAL PROJECT

CLIENT: TUGASA RURAL HOTELS

For this project of 2014 we were asked to renovate the aesthetic of the brand Tugasa, the biggest Andalusian company of rural hotels in the area, it is a public company that manages the hotels and restaurants net of Cadiz, Spain.

TARGET:

+ 30 years old, groups of friends, couples or families with a middle-high income, who lives in the city and looks for a getaway in rural tourism and nature, looking for new landscapes, good gastronomy and different activities to disconnect from routine.

Women are very important as main target in our design, because they are most of the time who choose the destination of the family holidays, guided by recommendations, attractive visuals, special promotions and different activities.

BRAND VALUES:

-Nature = sustainability, ecology, fresh air.ostenibilidad, disfrute ecológico, aire fresco.
-Tradition = historical roots, gastronomy and culture.

-Hand-made and little details = personalization.
-Relax = break from routine and confort.

All these values summarize  in the idea of “home”, warmth, quality and trust.

OBJECTIVES:

-Make the costumer feel like at home.
-Loyalty to the brand.
-Personalize the brand identity highlighting the resources it’s already got.