PROJECT: Brand illustrations for events and festivities
CLIENT: La Española Oils
Aceites La Española is Acesur’s main brand. This group started as Aceites y Jabones Luca de Tena in 1840, and is considered the oldest olive oil company in Spain. It is also one of the favorite ones of spanish families, with more than 30.000 followers in social media. For this project we used character design to communicate brand values, cooking tips and new products, through a childish aesthetic to make it fun and shareable in social channels.
Illustrations: Spanish New Year’s Eve and Valentine’s Day
CHARACTER DESIGN: THE QUIXOTE
For commemorate Cervantes Centenary we opted to illustrate 2 scenes of The quixote, were each character would show a traditional recipe, Quixote would represent the simple and light recipe while Sancho Panza would be the rich and meaty one. We introduced famous proverbs said of the period in the speech of the character and also decorated the illustration with elements from the traditional spanish kitchen to support the recipes.
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