PROJECT: RISK PREVENTION CAMPAIGN
Inquiba is one of the major packaging companies in Spain. With more than 40 years of experience, it stands out for applying new technics, and for its innovation and research.
They know how important is a good risk prevention campaign when there are always new techniques to learn and new employees to train. In this campaign we used the colours of the brand (red and grey) and a sporty image to improve the knowledge of the workers.
The campaign was divided in 12 months and we assigned a different risk to each month, creating a whole iconography of possible risks in the work space.
Above a double page design for the internal magazine and a goal prototype used for staff events.
The campaign named as “0 Accidents, 10 months” assessed and rewarded the knowledge of the workers during the whole campaign through games and meetings as if they were sport professionals.