PROJECT: DIDACTIC INFORMATION DESIGN & CHARACTER DESIGN
CLIENT: COOSUR OILS
Coosur Oils is Acesur’s second brand. This group started as Aceites y Jabones Luca de Tena in 1840, and is considered the oldest olive oil company in Spain. It is also one of the favorite ones of spanish families, with more than 10.000 followers in social media.I have worked for Acesur before doing food illustration for its sister brand La española so it was very pleasant to work again with them using a slightly different aesthetic.
To engage with the public we opted to create the character of the scientist that would reveal didactic content about the oil monthly in the social channels of the brand. Food illustration is a good resource for traditional brands that want to find a friendly way to communicate with public.
RESULT: CUTE AND DIDACTIC FOODIE INFOGRAPHICS IN HANDRAWN ILLUSTRATION STYLE
Using the illustrations and the female character the brand got more influence in social media and expanded its target